Last November, it bought Preact, a startup that helps companies acquire and retain subscribers. The company has also been pushing to increase its stickiness through acquisitions. The long-term view is that once a student enters the working world, they will continue with a full-price subscription. But it’s clear that Spotify is under growing pressure to garner revenues from subscriptions rather than advertising, which is likely why we’re now seeing the company dangle a proverbial carrot in front of more students. Spotify still offers a free ad-supported tier, however, unlike such notable competitors as Apple Music and Google Play Music. Spotify recently announced that it has 50 million paying subscribers, and it finally succumbed to long-standing industry pressure by agreeing to allow artists to limit new albums to its Premium tier for up to two weeks.

Apple later expanded the offering to cover 32 regions, which by our calculations mean that Spotify now offers student discounts in four more markets than Apple does. It’s worth noting here that Apple Music launched student discounts last year, kicking off with seven markets.

For the initiative, Spotify says it has teamed up with SheerID, a company that specializes in verifying consumer eligibility. But, of course, students must first verify that they are indeed students by registering here. The 50 percent discount applies to all registered students for each year of their study.

Spotify jobs students